Case Study: Crafting the Falk & Ross Campaign Through Location-Based Lifestyle Photography 

Introduction 

Falk & Ross is one of Europe’s leading distributors of promotional apparel, renowned for its broad and reliable product range, sharp price positioning, and dependable service. With a reputation for excellence to uphold, Falk & Ross approached Impact Studios to help realize their new campaign imagery. The task? Capture the essence of their diverse apparel collection in a way that would appeal across markets and across mediums. 

The Challenge 

Falk & Ross’s brief was straightforward in ambition, yet complex in execution: organize a full campaign shoot in and around Amsterdam that brings their product range to life. The visual direction leaned toward lifestyle urban leisure, spontaneous moments, and inclusivity. The models included men, women, and children, requiring a sensitive and diverse approach. 

The challenges were immediate and multilayered: 

• Location scouting in Amsterdam and surroundings for visually diverse spots that felt natural, inviting, and “lived-in”. 

• Creating a relaxed environment for models of all ages, particularly children, so they’d feel comfortable and expressive in front of the camera. 

• Ensuring visual consistency across different lighting conditions and backgrounds, so the final imagery would feel cohesive and on-brand. 

The Solution 

Our approach combined solid pre-production groundwork with agile on-set coordination: 

1. Location Research & Scouting: Our team explored numerous potential sites from cozy backstreets in Jordaan to the more expansive, green outskirts shortlisting only those that offered the right blend of charm, access, and family-friendly practicality. 

1. Model Support & On-Set Environment: Working closely with Falk & Ross’s production team, we arranged everything needed to keep the models comfortable and camera-ready. From warm-up sessions for kids to quiet prep zones and proper on-set catering, every detail was considered. 

1. Creative Direction & Retouching: Once the shoot wrapped, we collaborated with Falk & Ross to make final selections from the vast pool of imagery. We then retouched and color-graded the assets, applying a consistent mood across all photos neutral but warm, approachable yet polished. 

1. Final Delivery Process: Each approved image went through a meticulous renaming and formatting stage to meet F&R’s digital and print catalog requirements. Assets were optimized for use across eCommerce platforms, print catalogs, and B2B presentations. 

The Results 

The final campaign was a visual success. The curated imagery conveyed not just the quality of Falk & Ross’s products but the lifestyle and flexibility they represent. From soft urban tones to family-oriented moments, the campaign now lives across multiple touchpoints from online shops to printed catalogs, providing a versatile content suite ready for any channel. 

Client Testimonial 

“Impact Studios brought more than just technical know-how — they brought atmosphere. Their attention to model comfort, location flow, and post-production quality gave our campaign a genuine edge. The Amsterdam shoot delivered far beyond our expectations.”
Falk & Ross Marketing Team 

Conclusion 

This campaign demonstrates the value of end-to-end creative production tailored to brand goals and market diversity. By partnering with Impact Studios, Falk & Ross now has a portfolio of lifestyle images that enhance their promotional presence across Europe in print, on screen, and in the minds of their clients.